Heather Hnatiuk, Creative Director, TAXI Toronto Heather Hnatiuk, an aficionado of writing about herself in the third person, joined TAXI in September 2011. Friends with Snuggle Bear, she currently works on Sunlight, Snuggle Fabric Softener and McCain. Prior to this, Heather created integrated campaigns for Dove, Magnum Ice Cream bars, and Toblerone at Ogilvy and Mather. She began her career as Heather Vincent in Vancouver, working for Palmer Jarvis DDB and Rethink. She then moved to Madrid, then back to Vancouver, then back to Madrid, and now lives in Toronto under a different last name. Despite the confusion, Heather is almost certain she has won various awards, including Cannes, One Show, CA and Marketing.
Ian Schwey, Creative Director, doug&serge
Ian, creative director at doug & serge, is in constant search for the next big idea. Finding simple, innovative ways to engage consumers with an insightful and memorable message is what motivates him every day. This belief has helped him create successful campaigns for clients such as GoodLife Fitness,GM, Rogers, Kellogg's, Virgin Radio and The Worldwide Short Film Festival.
Ian's work has been recognized at Cannes, The One Show, Clios, London International Awards, Marketing Awards, ADCC, The Bessies and Cassies.
On the side, Ian over-charges lawyers, performing magic at their company parties, and attempts stand-up comedy when allowed into the clubs (according to his partner, 63% of his material is actually funny).
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Dean Lee, Creative Director, DDB Vancouver Dean honed his skills at JWT for 7 years as an art director before joining Palmer Jarvis in 1995. Over the years, Dean has been consistently ranked as one of Canada’s best creative thinkers according to Strategy Magazine including top honours in 2003 for art direction. His work has been recognized by many national and international advertising shows including Cannes, The One Show, Communication Arts, The Clios, and D&AD. Not only have campaigns been singled out for art direction craft awards in both the Bessies and the Marketing Awards, his work currently tops the rankings for the most campaigns showcased in Archive magazine by a Canadian art director. Dean is now a Creative Director with DDB Canada where he helps to guide the creative product of several creative teams. His efforts over the years have helped to win Canada’s Agency of the Year title an unprecedented 9 of the last 15 years including 2010. Beyond his day job, Dean participated in developing and Co-Chairing The James Lee Foundation to help aspiring creative talent break into the business. He is also a regular guest at Portfolio Night in Vancouver, providing constructive feedback and advice on the portfolios of the people who will one day steal his job.
Mooren Bofill – Senior Designer Mooren Bofill is a Senior Designer at Zulu Alpha Kilo. Mooren began her career at Karacters DDB, creating integrated brand campaigns for Milestones Restaurants, Stratford Shakespeare Festival, Subaru, Wonderbra and Bosch. Currently at Zulu Alpha Kilo, she works on campaigns for Coca-Cola, Bell, Corona, Workopolis, and Jack Astor’s. Over the years, Mooren has been recognized for her work in digital, design, and advertising by the ADCCs, Obies, Communication Arts, Coupe Magazine, Applied Arts, HOW Design Awards, and Canadian Marketing Awards. Her other passions are travelling and typography. Fresh from a recent impromptu trip to Lisbon and Madrid, you’ll find her wandering the streets of Europe documenting signage and graffiti, which serves as inspiration for her daily typography blog. Most know her as ‘Mo,’ she is an avid people-watcher and often described as energetic and animated.
Thane Calder, Co-President, CloudRaker
Thane founded CloudRaker in 2000 with the firm belief that the Web was going to change marketing forever. In just a few years, against the odds and with an over-extended credit card, Thane helped build CloudRaker from zero into a 50 person pure-play digital agency doing work for clients across Canada, USA and Europe. In 2008, with the economic and environmental landscape in full crisis, Thane pushed the agency to embrace the storm and do its part to make the world a better place by moving beyond defining the agency by 'what' it does but instead focusing on the 'why'. This meant pushing CloudRaker to align itself first with brands the agency truly believed in and then putting its skills (digital and analog) into helping these brands win. The agency went to give this vision a name: (ad)vocacy.
A creative strategist by instinct, Thane leads the cultural vision of the agency and oversees the development of the company's overall direction. He is instrumental in fostering unconventional thinking and instilling in the agency a sense of purpose, results, and values. Over the years, Thane has contributed his passion to clients such as ASICS, Bell Canada, Blue Legacy, Canadian Cancer Society, eBay, Le Massif, Oakley, Onitsuka Tiger, Natrel, Public Mobile, RBC, TIFF.