2008 ICE Awards

Student Creative Competition

The Competition
The 2008 ICE Awards Student Creative Competition kicks off on May 29th 2008 and is focused on addressing youth problem gambling for Atlantic Lottery Corporation (ALC). The winning campaign* work may be used by ALC in market. Download the Creative Brief for details.

Eligibility
The 2008 ICE Awards student competition is open to all full-time students attending a post-secondary institution in Atlantic Canada, including 2008 graduates, majoring in: advertising, marketing, graphic design, public relations, media studies, communications, multimedia, interactive or a related program. You have a passion for creativity and can generate great ideas.

The Challenge
Create an advertising campaign that includes one or multiple media of your choice. Examples include: print ad, billboard, interactive, youtube style video, TV, radio, etc. The execution of your idea is only subject to the limits of your imagination. You will also include a one-page summary that rationalizes your solution and tactic choices in terms of the brand objectives and the Creative Brief.

Evaluation
Your work will be judged by industry professionals and ALC. The judging criteria will be based on 40% creativity, 40% strategy and 20% campaign description and rationale.

Mentorship
Sudents will have access to an agency mentor from Revolve who will provide counsel as needed through the development of their campaign. Contact revolve.ca for further information.

Reward
The final winner of the competition will receive their choice of a four week paid internship** at Revolve – Atlantic Canada’s leading branding agency in Bedford, Nova Scotia, or a cash prize of $2,500. Valuable exposure and honourary mention will be given to the top submissions from each of the Atlantic Canadian provinces. Winning work will be recognized and displayed at the ICE Awards Gala in October 2008.

Entry Fee
No charge

Here are the 5 steps to enter the 2008 ICE Awards Student Creative Competition:

  1. Print out and complete the entry form (doc)
  2. Download the Creative Brief (pdf)
  3. Generate your creative idea(s)
  4. Courier hard copies and electronic copies***: All entries must be mounted on foam core to a maximum of 18” x 24” and electronic high resolution ****original files included on any CD or DVD. Interactive entries may be submitted as a live URL or on CD/DVD. Be sure that any CD or DVD plays on all computers. Attach your hard copy entry form and courier entry/entries by 5pm on October 8, 2008 to:

2008 Student ICE Award Entries
c/o Matthew Allen
Revolve
Suite 225 Waterfront South, 200 Waterfront Drive
Bedford, Nova Scotia B4A 4J4

Submitted work not following the above criteria will be disqualified from the judging process.
Late entries will not be accepted under any circumstances. No extensions. No exceptions.

If you have any questions on entering or this process, please contact
Matthew Allen at revolve.ca

or find us on Facebook

* Winning work is property of ALC and ICE Awards 2008 and may be used in market.

** Winning student must have the ability to work from the revolve office in Bedford, Nova Scotia for an agreed upon 4 week period if this option is chosen. Winning student covers travel and accommodation costs during the internship.

*** Submitted work will not be returned to the entrant following the competition.

**** Please ensure all images are high resolution and CMYK for predictable colour reproduction. All files must be submitted on labeled CDs or DVDs.

 

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