Celebrating the “Un-Dead” for the Tenth Annual ICE Awards
2011 ICE Awards Co-Chairs Announced for Tenth Anniversary Year
HALIFAX, NS: The 2011 ICE Awards co-chairs will be bringing a mix of advertising and moviemaking creativity to the tenth anniversary of the awards. Shawn King, partner and chief creative officer of Extreme Group, and Jason Eisener, Dartmouth producer, director and movie maker, take the helm this year to celebrate advertising in Atlantic Canada.
The ICE Awards bring Atlantic Canadian advertising and marketing professionals together to celebrate the best in Atlantic Canadian advertising, and vie for the coveted crystal ICE Buckets. With Halloween only days after the awards, co-chair Jason Eiseners’ expertise in “dead entertainment”, and the simple fact that work that makes it to the show is the work that has not been killed — this year the ICE Awards will celebrate the un-dead.
“It’s important to acknowledge the role creativity plays in business,” said King. “And that’s exactly what the Awards are about. This tenth anniversary celebration will be a rejuvenation of the show and a demonstration of the amazing creativity that lives right here in our region.”
Both award winners in their field; the combination of advertising and grindhouse genre creativity make them the ideal duo to lead this year’s awards. Just off co-chairing the Marketing Awards, King is looking forward to helping celebrate Atlantic Canadian talent and the spirit of the un-dead.
“Creativity in our field is no longer just about advertising – and Jason is the perfect example of this,” said King. “His passion and creative thinking is exactly what we’re celebrating with the Awards. It shows that it doesn’t matter what industry you’re in, creativity is what drives business and what makes work exciting. It’s about thinking differently and the desire to do something and do it well.”
Shot in Halifax in the spring of 2010, Eisner’s feature version of “Hobo With A Shotgun” premiere sold out at the 2011 Sundance Film Festival, and recently completed a successful Canadian theatrical run. The film is currently in its USA theatrical run.
“I’m in awe of the skill and talent of the advertising and communications professionals in this region,” said Eisner. “I can’t think of a better way to soak up that creativity, helping to celebrate amazing work. And I’m sure I’ll learn a thing or two about advertising at the end – hopefully I’ll have a huge creative hangover after this party. A true rock show.”